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This "new era" broke from the conventional Spanish-language programming model, the changes made for the 1998–99 lineup included the complete removal of telenovelas from its prime time schedule, citing the inferior quality of the South American serial dramas that it had been acquiring compared to the Mexican serials from Televisa that were carried by Univision.The revamped evening lineup that premiered on September 28, 1998 included several new sitcoms, traditional scripted dramas and game shows with higher production values, including several scripted shows that were remakes of English language series owned by Columbia Tri Star Television (now Sony Pictures Television), to position the network as a younger-skewing alternative to Univision more acculturated to assimilated American Latinos.Telemundo is headquartered in the Miami suburb of Hialeah, Florida, and has 1,900 employees worldwide.The Telemundo brand traces back to the sign-on of WKAQ-TV (channel 2) in San Juan, Puerto Rico, on March 28, 1954, which was founded by Ángel Ramos – owner of Puerto Rico's main newspaper at the time, El Mundo, and the U. territory's first radio station, WKAQ (also known as "Radio El Mundo").(or , depending on the time zone) – placing them directly against late-evening newscasts on Fox, WB, UPN and independent stations in many markets – followed by a late-evening national newscast produced by cable news channel CBS Telenoticias; movies were also added during the to p.m.Eastern time slot on certain weeknights to help bolster its late newscasts.

It is the second largest provider of Spanish-language content nationwide behind American competitor Univision, with programming syndicated worldwide to more than 100 countries in over 35 languages.Sony and Liberty formed a holding company that was operated as a 50/50 joint venture between both companies, Telemundo Communications Group.Helmed by yet another management team under the leadership of former CBS entertainment president Peter Tortorici as president and CEO and Nely Galán as president of entertainment, Telemundo explored avenues to attract the bilingual market.In its early years, Ramos maintained continuity between his radio and television stations by signing an exclusive deal with the most well-known and influential actor/comedian/producer in Puerto Rico, Ramón Rivero – better known as Diplo – whose comedy show El Tremendo Hotel ("The Tremendous Hotel"), which was broadcast on WKAQ radio, was the most popular radio program in Puerto Rican broadcasting history.Rivero produced the first comedy/variety series for WKAQ-TV, "La Taberna India", and on You Tube, which helped to catapult the television station to the top of the ratings.

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